The dedicated space offers customers a destination to discover and shop Neuw’s latest denim styles and fashion pieces for both men and women.
Neuw Denim, Armadale
- 1013 High Street, Armadale VIC 3143
- 9:30am – 5:30pm Daily
The retail space will come to life with its black facade, in a sea of white buildings on the iconic High Street Armadale, signalling an exciting new chapter for the brand, officially opening at the end of September.
The brainchild of three friends from Stockholm and Melbourne, Neuw was founded in 2009 as an independent, modern denim brand that puts cultural integrity over profit. Paying homage to Neuwlandstraat, Brussels – where Creative Director and Cofounder Pär Lundqvist had lived and began to alter denim pieces from his vintage collection, Neuw fuses Nordic design with a more casual Melbourne aesthetic inspired by the trio’s love of contemporary music, art, and vintage design.
Referencing personal archives of denim dating back over 100 years, Neuw curates the best fits, fabrics, and finishes; and applies a traditional approach to pattern-making and tailoring to design expertly crafted denim with longevity that sculpts to your body and gets better with every wear. The heroes of each collection are modern jeans with keen attention to detail, fit, and workmanship – as well as exclusive collaborations with emerging and established artists, designers, and musicians. Today Neuw is one of the world’s few owner-operated denim brands whose seasonal collections have grown to include a premium selection of apparel for men and women: available globally in Neuw stores and quality retailers.
Visit the website: NEUWDENIM.COM.
