Brunswick Street’s Bimbo has a new name and owner, and they’re giving away 250 pizzas

Get the latest from Beat


Brunswick Street’s Bimbo has a new name and owner, and they’re giving away 250 pizzas


The iconic Fitzroy bar is reopening under new owners with a new name and branding, but the $5 pizzas will remain in a big way.

The Kewpie name comes from the giant doll on the bar’s exterior, which now takes on a whole new relevance as the venue prepares for a grand reopening on November 8. Check out our running list of the pubs and bars reopening in Melbourne here.

Bimbo had been closed since the beginning of the pandemic, but has sold to a new hospitality group that are taking it in a different direction.

“Oh hey friends! Welcome to Kewpie – your one-stop shop for cheap eats, dope drinks and good times,” the venue’s new website reads.

“All the things you’ve loved over the years about this Brunny Street fave are still kickin’… $5 pizzas running all day, every day with heaps of vegan options for our plant-based pals. There’s plenty of drinks to keep you well hydrated no matter your poison. And on any given night of the week you’ll find some of Melb’s finest DJs, drag queens and disco fiends. So stop by and say hey – we’ve missed ya!”

Check out Beat Eats for the latest Melbourne food and booze news.

Its new owners, Australian Venue Co, also own Harlow in Richmond and Perseverance on Brunswick Street, among others.

They’ll be giving away 250 free pizzas from November 8 til November 12 to celebrate the new era, with pizzas to be $5 after that. The new owners say they’re going to respect the brunt of the venue’s legacy.

“We love this bar and have so much respect for its legacy in this neighbourhood,” the group’s chief marketing officer, Kylie Moncur, said in a statement.

“We’re updating the name to Kewpie, which we feel is a better fit for the venue and the local community. It’s a Fitzroy institution, we’re so excited to throw open the doors and start the next chapter.”

Head to their website here for all the info.