Tell us about your involvement in the 2014 Australasian Worldwide Music Expo.
I am very fortunate and very grateful to be performing at AWME this year along with very talented musicians Estere (NZ), Bongeziwe Mabandla (South Africa) and Louis Baker (NZ). We will be sharing the stage at The Toff in Town. It’s something I have been looking forward to for months now.
AWME endorses business-related concepts of the music industry such as bookings, marketing, distribution, licensing and networking. How important have these concepts been in the development of your career as a musician?
As an artist it can be overwhelming trying to understand all the components of building your career. It is so important to remember that you are not a musician in isolation; you have team and we all have to work together to achieve the most that we can. When one person succeeds, everyone does. Although sometimes, when someone fails, the artist is often the one standing on their own. That’s why it is so important to find the right people to work with.
How do you hope to benefit from the 2014 AWME in regards to your career in the music industry?
This is the one place to have the right type of exposure to people who are networked around the world. You can’t find this anywhere else – it is unique. My hope is that I will get more opportunities in the future to play at more festivals and venues, not only in Australia, but around the world.
What’s your number one unmissable AWME event this year?
I’m really looking forward to listening to Estere and Louis Baker and Bongeziwe Mabandla. I know that’s the event I will be performing at, but I have been following these musicians and I can honestly say I can hardly wait to hear them.
Give three reasons as to why you believe the AWME is a vital occasion for the national and international music industry.
1. Having this type of exposure is amazing
2. You get to hear so many talented musicians
3. You have an opportunity to network with so many people in the industry
MS MURPHY hits The Toff in Town on Thursday November 13 as part of the Australasian Worldwide Music Expo.
