Tell us about your involvement in the 2014 Australasian Worldwide Music Expo.
Our label, Transmitter Records is hosting the closing night party at AWME and as a result we decided that there was no better time to release our first 7”. The rest of the label are also releasing records on the night, so it’s gonna be one hell of a party. AWME endorses business-related concepts of the music industry such as bookings, marketing, distribution, licensing and networking. You need to have both “the show” and “the business” elements working in harmony to work in this industry. We do that by focusing on delivering a unique live performance, something you don’t see every day, but we are totally aware that that doesn’t count for much if nobody knows about it.
How do you hope to benefit from the 2014 AWME in regards to your career in the music industry?
We love putting ourselves in strange situations. We’ve played on boats, trains, lanes, roof tops and we love it when people approach us to play in weird and wonderful places. It would be great if someone in the crowd at AWME wanted to work with us in a new and interesting way. We’d love to be the first band to play on one of those new passenger space flights.
What’s your number one unmissable AWME event this year?
Well, not to blow our own trumpets, I reckon that the lineup for the Transmitter Records closing night party is pretty fantastic. Joining us will be old friends Melbourne Ska Orchestra, Bustamento and Ska Vendors.
Give three reasons as to why you believe the AWME is a vital occasion for the national and international music industry.
AWME is a great place for artists and audiences alike to be exposed to new music, it shows off Melbourne as the music loving place that it is and AWME puts presenters and musicians in the same room with the same goal, celebrating and spreading exciting new music to the world.
MIGHTY DUKE AND THE LORDS close AWME on Sunday November 16 at The Hi-Fi, with Melbourne Ska Orchestra, Bustamento and The Ska Vendors.
