Tell us about your involvement in the 2014 Australasian Worldwide Music Expo.
This year will be my first time performing at AWME so it gives me great pleasure to take part in this conference and showcasing event. I am an artist under Aston Rd Management (Directed by Cushla Aston) and share a vision with my colleagues in connecting with the world through music that is made straight from the heart with high integrity. I am excited about playing alongside Ms Murphy, Estére (NZ/Fellow Aston Rd Artist) and Bongeziwe Mabandla (South Africa) at The Toff in Town on Thursday November 13.
AWME endorses business-related concepts of the music industry such as bookings, marketing, distribution, licensing and networking. How important have these concepts been in the development of your career as a musician?
These concepts are all of equal importance to me as I continue to develop my experience in this industry. Fortunately, I have attained a team who can help in these areas so that I can concentrate on the music primarily, and because of the nature of this fast-paced business in constant flux, it is essential that I have an understanding of all aspects.
How do you hope to benefit from the 2014 AWME in regards to your career in the music industry?
Having this opportunity to come face to face with experienced international delegates and international artists makes me feel joyous. I hope to develop new relationships, increase my audience reach, further international booking opportunities for festivals & touring, hear other’s views on how the business is working, connect with artists and build new opportunities in new territories.
What’s your number one unmissable AWME event this year?
Besides my own show, most definitely Hiatus Kaiyote playing at their home city on Saturday November 15, 7.30pm till late at The Hi-Fi – 125 Swanston Street, $28 + bf.
Give three reasons as to why you believe the AWME is a vital occasion for the national and international music industry.
– Opportunity to get in front of local and international bookers
– Opportunity to meet and network with bookers and other artists
– Opportunity to expand fan base and reach
