Mr Carmack is embracing the digital age and reaching fans on a personal level
It’s a difficult task, these days, for a musician to distinguish themselves entirely from the sea of artists.
The digital age could be a cold place, with music websites entirely replacing the tactile experience of holding a record. But it also makes way for a personal connection between an artist and their fans never before possible.
Mr. Carmack - AKA Aaron Carmack - is one artist who has taken this to heart.
“Who wouldn't want to engage with their fans on a personal level? It’s the only time you could ever do that. This is the first generation of artists that can really harness that, and actually reach people on a daily basis, as they feel whatever they’re feeling. Hell yeah I’m taking advantage of that, and it’s a lot of fun.”
Among the slew of artists that saturate the music industry, it’s not uncommon to dislike the need for social media to go with their music, Carmack sits at the opposite end of the spectrum. “I’ve always been a social media guy, I loved adding people and sending people little faces and shit like that. It goes back to it being personal. It’s an advantage. For me, responding to some questions on a Thursday afternoon as I’m smoking weed, it’s easy. I write ten or 100 characters and put my phone back in my pocket.
“At its base level, you’re reaching out, you’re talking to people about who you are and what you want. It’s such a proven method to get more people to understand who you are.”
Carmack’s relationship with his fans is really special, going above the call of duty to produce creative and unique experiences for those who listen to his music.
“I did Coachella last year and we did a pop up store on the Wednesday in between the weekends. We rented a tiny little art gallery in Chinatown LA, sold like seven different items of clothing, and put up a nice little light tree sculpture and served lychee soju and sangria. My friend made tacos, and for everyone that bought clothes, we gave them the USB for free. We only made 300, and they got bought out real quick, which was a nice little present for whoever thought it was special. ”
That USB contained the Yellow EP, never before released, and fans were urged to share it with the world.
“Anyone can drop music on Soundcloud; I wanted to make it personal.”
That personal dedication to his music has paid off, with Carmack’s star swiftly rising, and his unique hip hop electronica hybrid garnering dedicated fans across the globe.
2016 saw him eventually drop the Yellow EP on Soundcloud, over 50 tracks, as well as frequent releases to his already huge catalogue, and tour extensively across the globe.
“It’s weird, but I’m a little more well off than I was last year. I’m having a great time. It’s involved me in a lot of different social groups and people who I never would’ve once thought I’d come in contact with. It’s opened a lot of doors for me.”
The innovative producer, has a refreshing casual attitude towards his craft, and isn’t afraid to be critical and frank about his work.
“I feel like [my songwriting process] has got worse, I feel like I kind of suck now. I’ve been doing a lot of shows lately, and travelling a lot and concentrating on other things. I’m not Skillrex, I don’t write music on the road anymore. I used to be able to, but I don’t feel the need to sit in my hotel room all day.
“I’d rather walk around, or go see the city, go get some food. There’s a lot of artists who go to a city and then sit in a hotel room, and crank out music, sleep, watch movies, do the show, then bounce. Whereas I love going out and seeing stuff, and as a result, I feel like I’ve been doing a lot of same old tricks in music.”
Harnessing his constant desire to develop and learn, Carmack says 2017 will encompass new elements.
“I want to learn new things, I want to try new things, I want to try a lot more with live instruments, and for that I need to learn a lot more.”
By Claire Varley